i, I’m Paula Skaper. I’m a digital native. I believe in leading with strategy not tactics. I’m immune to bright shiny objects and obsessed with the only KPI that matters – your bottom line.

I combine solid traditional media skills with extensive digital expertise. I’ve been accused of being a geek. And a math nerd. I’m ok with that.

I’m also an …

… Entrepreneur

Paula Skaper is a leading business and marketing strategist. She is the founder and president of Vancouver digital marketing agency Kinetix Media Communications, co-founder of marketing video production studio NakedLens.ca and the woman behind the Adizue Success System, an online community for entrepreneurial women.

… Digital Strategist

Paula has guided a diverse array of clients through digital transformation, including Intrawest Real Estate, Best Buy Canada, the Pacific National Exhibition and Destination British Columbia.

… Visionary

Paula helps her clients survive the bleeding edge of digital marketing, understanding which digital strategies are worth adopting and when it’s smarter to wait and see. She combines a deep passion for digital with a pragmatic obsession with profitability and isn’t afraid to call it like she sees it. Most of the time, history has proven her right. Sometimes not – she’s still mad that she laughed at the idea of photo blogging. Who knew Flickr was actually gonna be a thing! (Wanna know the story? Invite me out for coffee…)

… Advocate

Paula has served an instructor of e-Commerce at BCIT, and is an active member of the Burnaby Board of Trade Government Relations Committee and the Women’s Business Success Network. Paula regularly writes and speaks on issues surrounding every aspect of digital marketing and entrepreneurship.

Fun Facts About Me

I’m Irish by birth and still call Ireland “home” even though I’ve been a Canadian citizen for 4+ decades.

I met my husband while working as a live television host. I loved the storytelling aspect of being on TV, hated the hours.

I’m a mom to two amazing young adults and have been happily married for almost a quarter century.

I don’t like tomatoes. I love coffee. And chocolate.